[{"id":481877328167,"handle":"all","title":"All","updated_at":"2026-06-04T21:12:24+10:00","body_html":null,"published_at":"2024-08-19T14:01:42+10:00","sort_order":"best-selling","template_suffix":null,"disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"singleton_gift"}],"published_scope":"web"},{"id":499491995943,"handle":"birth-announcements-ready-made","updated_at":"2026-06-04T21:12:18+10:00","published_at":"2025-05-24T05:38:52+10:00","sort_order":"best-selling","template_suffix":"personalised","published_scope":"web","title":"Birth Announcement Outfits","body_html":"\u003cp\u003eReady-made birth announcement outfits, in stock and ready to ship. Welcome your little one with our most-loved birth announcement designs — \"Hello World,\" \"He's Here,\" \"She's Here\" — pre-embroidered on our signature ribbed cotton rompers, frill leg styles, and pointelle pieces.\u003c\/p\u003e\u003cp\u003ePerfect for the baby announcement photo, hospital bag, or coming-home outfit when there's no time to wait for made-to-order embroidery. Each piece is stitched in our Melbourne studio and stocked in newborn (0000) and 0-3 month sizes, ready to ship the same week.\u003c\/p\u003e\u003cp\u003eOur ready-made birth announcement rompers pair beautifully with our matching knitted booties, beanies, and bow sets — shop them together as a bundle, or build your own complete announcement outfit.\u003c\/p\u003e\u003cp\u003eIf you'd like a fully personalised outfit with baby's name or a custom message, browse our made-to-order \u003ca href=\"\/collections\/personalised-baby-outfits-1\"\u003ePersonalised Baby Outfits\u003c\/a\u003e collection instead.\u003c\/p\u003e","image":{"created_at":"2025-05-24T05:38:51+10:00","alt":null,"width":1512,"height":2016,"src":"\/\/petiteandco.com\/cdn\/shop\/collections\/teddy_brown_booties_and_beanie.jpg?v=1748029132"}},{"id":280912560322,"handle":"clothing","updated_at":"2026-06-04T21:12:24+10:00","published_at":"2021-09-30T21:04:39+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"CLOTHING","body_html":"\u003cp\u003eShop baby clothing beautifully designed for newborns to toddlers — rompers, jumpers, sets and more. All Petite + Co clothing is available with personalised embroidery, making every piece a cherished keepsake as well as an everyday favourite.\u003c\/p\u003e","image":{"created_at":"2021-09-30T21:04:33+10:00","alt":"baby knit jumper with bibs dummy, lace frill baby girl socks, knot baby toddler headband and moon dummy chain","width":1512,"height":2016,"src":"\/\/petiteandco.com\/cdn\/shop\/collections\/IMG_4205.jpg?v=1770493686"}},{"id":517476516135,"handle":"newborn-gifts-australia","updated_at":"2026-06-04T21:12:24+10:00","published_at":"2026-05-27T05:17:30+10:00","sort_order":"best-selling","template_suffix":null,"published_scope":"web","title":"Newborn Gifts Australia","body_html":"\u003cp\u003eBeautiful newborn baby gifts, ready to send right across Australia. At Petite + Co, every piece in our newborn gift collection has been hand-picked for that just-arrived moment — from personalised baby blankets stitched in our Melbourne studio to ready-made gift boxes paired with our most-loved bunny soft toys.\u003c\/p\u003e\u003cp\u003eWhether you're shopping for a baby shower, hospital visit, or that first welcome-home gift, our newborn gifts are designed to be treasured long after the newborn days. Choose from our signature scallop personalised blankets, soft cotton birth announcement rompers, knitted booties, beanies, and pre-curated keepsake gift boxes. Every personalised piece can be embroidered in-house with baby's name, birth date, or a special message — making it a truly one-of-a-kind newborn gift.\u003c\/p\u003e\u003cp\u003eWe ship newborn gifts Australia-wide from our Melbourne studio, with optional gift wrap and personalisation available at checkout. Most items are made to order with a short turnaround, so even last-minute gifts arrive looking thoughtful and beautifully presented.\u003c\/p\u003e\u003cp\u003eBrowse our most-loved newborn gift ideas below, including bestselling pieces in baby pink, milk, teddy brown and snow. Looking for more? You may also love our \u003ca href=\"\/collections\/gift-boxes-1\"\u003eGift Boxes\u003c\/a\u003e, \u003ca href=\"\/collections\/personalised-blankets\"\u003ePersonalised Blankets\u003c\/a\u003e, or \u003ca href=\"\/collections\/personalised-embroidery\"\u003ePersonalised Embroidery\u003c\/a\u003e collections.\u003c\/p\u003e","image":{"created_at":"2026-05-27T05:21:40+10:00","alt":null,"width":1920,"height":2560,"src":"\/\/petiteandco.com\/cdn\/shop\/collections\/BEIGE_SCALLOP_261403b1-8375-4300-bef7-b73b1b524d16.jpg?v=1779823300"}},{"id":517477728551,"handle":"personalised-baby-outfits","updated_at":"2026-06-04T21:12:24+10:00","published_at":"2026-05-29T06:35:17+10:00","sort_order":"manual","template_suffix":null,"published_scope":"web","title":"Personalised Baby Outfits","body_html":"\u003cp\u003ePersonalised embroidery newborn baby outfits, made-to-order in our Melbourne studio. Welcome your little one earth-side in something truly one-of-a-kind — a beautiful romper, bodysuit, or full outfit embroidered in-house with baby's name, birth details, or a sweet message that will be treasured for years.\u003c\/p\u003e\u003cp\u003eAt Petite + Co, every personalised baby outfit is hand-finished by a small team of mamas who care about every order like it's their own. Choose from our signature ribbed cotton rompers, pointelle frill styles, kimono bodysuits, knit jumpers, and matching outfit sets. Each piece is crafted from soft 100% cotton and finished with precise, hand-positioned embroidery in your choice of font and thread colour.\u003c\/p\u003e\u003cp\u003eWhether you're putting together the perfect baby announcement photo, packing the hospital bag, or planning that first family portrait, our personalised newborn outfits are designed for the moments that matter most. From the day baby comes home to the milestones that follow, these are the pieces that end up in the memory box — and on social media.\u003c\/p\u003e\u003cp\u003eLooking for something ready-to-send fast? We also stock a curated range of pre-made birth announcement rompers featuring popular designs like \"Hello World,\" \"He's Here,\" and \"She's Here\" — stocked in newborn and 0-3 month sizes, ready to ship the same week.\u003c\/p\u003e\u003cp\u003eWe ship personalised baby outfits Australia-wide from our Melbourne studio. Made-to-order embroidery has a short turnaround, with rush options available at checkout. You may also love our \u003ca href=\"\/collections\/personalised-blankets\"\u003ePersonalised Baby Blankets\u003c\/a\u003e, \u003ca href=\"\/collections\/gift-boxes-1\"\u003eGift Boxes\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/birth-announcements-ready-made\"\u003eReady-Made Birth Announcements\u003c\/a\u003e for fast-ship options.\u003c\/p\u003e","image":{"created_at":"2026-05-27T05:41:43+10:00","alt":null,"width":1512,"height":2016,"src":"\/\/petiteandco.com\/cdn\/shop\/collections\/FRILL_LEG_ROMPER_NEWBORN_AND_BOW_600897a6-d24c-4ade-b94f-54cc8a63692d.jpg?v=1779824503"}},{"id":499726287143,"handle":"premade-embroidery","updated_at":"2026-06-04T21:12:18+10:00","published_at":"2025-05-29T17:43:13+10:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"PREMADE EMBROIDERY","body_html":"","image":{"created_at":"2026-02-08T06:42:29+11:00","alt":null,"width":1206,"height":1496,"src":"\/\/petiteandco.com\/cdn\/shop\/collections\/IMG-7516.jpg?v=1770493349"}},{"id":288216383682,"handle":"romper","updated_at":"2026-06-04T21:12:24+10:00","published_at":"2022-05-20T06:04:04+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"ROMPER","body_html":"","image":{"created_at":"2022-05-20T06:04:02+10:00","alt":null,"width":533,"height":800,"src":"\/\/petiteandco.com\/cdn\/shop\/collections\/NEW_BONNE_7b489f91-0949-488a-931e-d591017bedf9.jpg?v=1770493556"}},{"id":220931063976,"handle":"shop_collection","updated_at":"2026-06-04T21:12:24+10:00","published_at":"2020-09-08T00:01:26+10:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"SHOP ALL","body_html":"","image":{"created_at":"2020-09-08T00:01:16+10:00","alt":"shop_collection - Petite Co au","width":720,"height":1262,"src":"\/\/petiteandco.com\/cdn\/shop\/collections\/vizup-images-c56c.png?v=1770493782"}},{"id":505067471143,"handle":"singlet-rompers","updated_at":"2026-06-04T21:12:18+10:00","published_at":"2025-09-02T08:01:43+10:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"SINGLET ROMPERS","body_html":"","image":{"created_at":"2025-09-02T08:01:42+10:00","alt":null,"width":3585,"height":4853,"src":"\/\/petiteandco.com\/cdn\/shop\/collections\/BA1171A1-AC9C-49BB-8B9E-C18BEA291D01.jpg?v=1756764103"}},{"id":505100861735,"handle":"teddy-brown-colour","updated_at":"2026-06-04T21:12:18+10:00","published_at":"2025-09-03T06:31:24+10:00","sort_order":"best-selling","template_suffix":"","published_scope":"web","title":"TEDDY BROWN COLOUR","body_html":"","image":{"created_at":"2026-02-08T06:41:43+11:00","alt":null,"width":1512,"height":2016,"src":"\/\/petiteandco.com\/cdn\/shop\/collections\/teddy-brown-long-romper.jpg?v=1770493303"}}]
